Mike has had hard day, and and on the end of it he used to take a bucket of ice cream and get stoned in front of some reality show. He is aware that ice cream as food isn’t healthy and reality shows won’t make him clever, but he just wanted to steal a bit of pleasure. This Junk stuff, i.e. the ice cream and the reality show, won’t make him satisfied, because both are focused on momentary pleasure, not on long term satisfaction or wellness. Given that he is aware that both of these aren’t healthy/quality, and he still gives that to himself, he also gives himself a message: “I am not important, (but I wish to feel good).” Unfortunately, things deprived of the essence, don’t have the ability to make anyone feel good, just to make a similar short term illusion.